"Trade Up Your Car" gives visitors to Internet Broadcasting's TV station Web sites the chance to win $5,000 toward the purchase of a car on AutoTrader.com. Participants are directed to search through AutoTrader.com's used and certified pre-owned listings by going directly to www.autotrader.com from Internet Broadcasting's sites or through an entry page hosted by Internet Broadcasting. After choosing a car, participants record the vehicle identification number and enter it on the co-branded sweepstakes page for a chance to win.
"Partnering with Internet Broadcasting has given further exposure to our nearly 3 million vehicle listings," said Clark Wood, VP of marketing, AutoTrader.com. "This sweepstakes is a great way for additional in-market shoppers to learn how to use our site and search for their perfect car."
AutoTrader.com has been featured on Internet Broadcasting's TV station Web sites, on the Automotive Channel, powering its used and certified pre-owned (CPO) vehicle listings for more than two years.
"AutoTrader.com compliments our content by providing local used-car listings to the 600,000 monthly visitors of our Automotive Channel," said Clayton Rose, Internet Broadcasting's VP of business development.
Internet Broadcasting will randomly select the winner. The contest will run through November 28, 2005, and the winner will be contacted directly.