"Univision.com has a history of providing our users with premium content and reliable services from credible sources," said Javier Saralegui, president, Univision Online Inc. "As we built-out our auto channel, we felt it was essential to continue this practice by incorporating the most reliable automotive pricing information available. For this reason, we have added Kelley Blue Book content."This agreement marks a turning point for Kelley Blue Book, as it is the first time vehicle information will be available in Spanish outside of the company's own Web site. By logging onto www.Univision.com and clicking on "autos," Spanish-speaking consumers can now access more than 17,000 used-vehicle values dating back to 1982.
Kelley Blue Book plans to work closely with additional Spanish language companies to have all of Kelley Blue Book's comprehensive and unbiased vehicle content translated for the Hispanic community.