Keller examines the broad spectrum of this industry and makes several important predictions about future trends and what actions participants can expect to take in the near future.
"Ms. Keller, one of Wall Street's most influential automotive analysts for nearly 30 years and now an independent consultant to the automotive industry, provides an in-depth and comprehensive examination of the remarketing function," said JJ Hornblass, president & CEO of Royal Media Group and RMG Research.
"This research report encompasses months of work by me and my associates to explore and analyze the recent changes taking place in the remarketing industry. Having been intimately involves with the automotive industry for more than 30 years, I can now assert that remarketing has come front and center in importance for many players involved with wholesale vehicles. Where remarketing was merely an administrative function as recently as just a decade or less ago, it has now become one of the most important functions with much greater visibility. Remarketing strategies and tactics can and will make a difference in profitability," said Keller.