ATLANTA – AutoTrader.com/ has the highest overall satisfaction among used-vehicle independent sites for the second consecutive year, according to the 2005 Dealer Satisfaction with Online Buying Services Study from J.D. Power and Associates. The company received the highest scores for Overall Satisfaction, Business Generation, Dealer Support/Service, Transmission of Leads and Advertising.
With the highest monthly used leads per dealer (26), AutoTrader.com delivers 11 percent of its dealers' total used-vehicle sales. AutoTrader.com received highest scores in 14 out of 15 dealer satisfaction attributes (such as Quality of Leads, Gross Profit Margin, Dealer Training and Assistance with Selling Certified Pre-Owned Vehicles).
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