SPOKANE, WA – More than 4,000 dealers and their guests attended ADD Northwest’s 10th annual Rock & Roll concert last month, featuring more than 90 minutes of live music from Huey Lewis and the News.
Past Rock & Roll Sale artists have included Styx, The Guess Who, Three Dog Night, and Bad Company.
“It all started with Jerry Lee Lewis 10 years ago, and it was meant to be a one-shot promotion. Customers responded so well to it, we knew it would need to become an annual event,” said Mitzi VanVoorhis, DAA’s marketing manager.
According to Bob McConkey, DAA president, 3,800 units ran through the auctions lanes and 55 percent of them were sold by the end of the night.