Additionally, on September 8, AutoTrader.com will debut its new commercial spot. The spot marks a new direction for the company and includes messages aimed at both buyers and sellers. This extends AutoTrader.com's bid – which started with a summer TV campaign – to draw ads away from newspapers to the online classifieds company.
The postgame report, created especially for AutoTrader.com, features on-the-field commentary. Throughout the season, ESPN's "NFL Live" will feature AutoTrader.com spots and an AutoTrader.com sponsored "Drive of the Week." AutoTrader.com will also sponsor the Wild Card playoff games in the postseason.