The just-released study finds 55 percent of all Automotive Internet Users (AIUs) buying a used vehicle visit kbb.com prior to purchasing, and kbb.com was cited as “the most useful site visited in their automotive shopping process” more frequently than any other automotive site. Kbb.com attracts nearly as many unique visitors (among actual vehicle buyers) as any other three automotive Web sites combined, according to J.D. Power and Associates’ annual report. In addition to kbb.com’s consistent top position among used-vehicle buyers, J.D. Power and Associates’ 2004 ‘New’ AutoShopper.com study also shows kbb.com as the most visited automotive Web site among new-vehicle buyers for seven years running.
The J.D. Power and Associates 2005 Used AutoShopper.com study was conducted among more than 14,000 used-vehicle buyers (2000-2005-model years). J.D. Power and Associates has been conducting the Used AutoShopper.com study since 1999, and kbb.com has been the leading site in the study since its inception.