ATLANTA – Manheim’s 2005 Used Car Market Report (UCMR) placed first in the research category at the Nashville, Tenn., chapter of the Public Relations Society of America’s (PRSA) 19th annual Parthenon Award competition held April 12.
Since its inaugural edition a decade ago, the 2005 UCMR, an automotive annual research publication for the remarketing industry, has been distributed to 52,000 dealers, analysts, and automotive professionals nationwide.
The Parthenon is not the first award for Manheim’s UCMR. Throughout the years, the publication has received recognition from numerous organizations for the outstanding content that it provides to those in the remarketing industry.
Last year, the Report won the Gold Pen award – the highest honor given by the Nashville chapter of the International Association of Business Communicators, and in 2003 won the organizations’s Silver Pen award. The UCMR also received the national first-place honor at the 2003 Clarion Awards given by the Association of Women in Communications.
The 86-page 2005 UCMR features insights, analysis, and forecasts on the remarketing industry, including commentary from Manheim chief economist Tom Webb and special sections on inventory management and the future of remarketing technology.
For the first time, the Report also includes a series of case studies, each illustrating a different way remarketers have used Manheim data to find solutions to problems.