AutoTrader.com's partnership approach to repeatedly reach its target audience through a variety of media reinforces AutoTrader.com's brand. The company has partnerships with online brands Yahoo! Autos, AOL, Edmunds.com, Univision.com, and the Internet Broadcasting Systems Network of Sites (IBS), bringing increased exposure to all its 2.6 million vehicle listings from 40,000 dealers and 250,000 private owners.
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