In addition to receiving purchase requests from Autobytel's audience of monthly Web car buyers, Asbury dealers will also have the opportunity to take advantage of a range of Autobytel dealership marketing services, including AVV, Inc.'s prospect management system, Web Control, regionally-targeted advertising on Autobytel's Web sites, and a suite of multi-brand vehicle research tools (AIC AutoSuite) that can be custom-branded for each participating dealer's Web site. Asbury dealers will also benefit from Autobytel's proprietary 7-step Quality Verification System, a customer scrubbing program, as well as onsite Internet sales best practices training.
The Asbury Automotive Group has 139 franchises in 11 states at 94 locations in 20 markets. A part of the company's success has been its aggressive development and adoption of efficient Internet-based marketing, CRM, and operational programs, including its regional Web site platforms. The Asbury Group also uses Autobytel's best-in-class prospect management system, AVV Web Control, for most of its dealerships nationwide.