The ServNet Auction Group has announced another offer aimed at encouraging new dealer registrations for the ServNet Victory Lane Racing Team, a loyalty program that ServNet initiated in February of this year. Dealers registering for the Victory Lane Racing Team between June 14 and July 9 will receive four free issues of NASCAR Scene, a NASCAR publication with more than 638,000 readers weekly.
The ServNet Racing Team Victory Lane promotion runs through September 10, with ticket drawings in two more qualifying heats plus a grand championship drawing. During the third qualifying heat (June 14-July 9), qualified dealers will be eligible to win a ticket and travel package to the Brickyard 400 in Indianapolis. Ticket and travel awards will be awarded for the fourth heat to the Bass Pro Shops MBNA 500 in Atlanta and the 2005 Daytona 500 for the championship drawing. Qualified dealers and representatives can register and check their progress 24/7 via a password-protected account accessible through the ServNet website, www.servnetauctions.com.