Cars.com, announced a three-year business relationship with MSN Autos, an online site for researching and finding new and used vehicles. Cars.com will be the exclusive private-party used-vehicle classified listing service to MSN Autos.
Effective in June 2004, the multi-million dollar deal will connect used-car shoppers with more than 500,000 used-vehicle listings searchable from cars.com's inventory on MSN Autos. Listings will be updated daily with information from sources including cars.com dealers, the local newspaper classifieds, and private-party advertisers to provide consumers with an up-to-date inventory selection and vehicle information.
Cars.com advertisers will gain exposure to car buyers who visit MSN Autos each month. The deal gives cars.com reach to 67 percent of online used-car shoppers, according to JD Power and Associates' usedautoshopper.com. Cars.com listings are also seen across 175 national newspaper and television Web sites, such as azcentral.com, boston.com, dallasnews.com, latimes.com, philly.com, startribune.com, and washingtonpost.com.
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