ServNet Auction Group has announced a trade program, the ServNet Racing Team Victory Lane, aimed at building loyalty and repeat business among the nation’s independent automobile retail dealers.

Dealers and representatives who join the ServNet Racing Team are automatically entered in the group’s Victory Lane promotion, featuring a travel package and luxury tickets to motorsports events, including the Coca-Cola 600 in Charlotte, the Pepsi 400 in Daytona, the Brickyard 400 in Indianapolis, the Georgia 400 in Atlanta, and the 2005 Daytona 500, as well as other prizes.

Qualified dealers and representatives can register and check their progress through a password-protected account accessible through the ServNet Web site,