Cox Automotive's dealer technology unit vAuto has acquired iReconCars and relaunched the reconditioning management platform as iRecon to help dealers and other partners improve used vehicle reconditioning efficiency and speed, the company announced.
The Oakbrook Terrance, Ill.-based vAuto is offering iRecon to dealers to help them "automate the reconditioning process to control expenses, reduce mistakes and delays, manage third-party partners, and improve customer satisfaction and trust," according to a release.
Mike Boyd, who founded iRecon Cars, will remain with Cox Automotive as the senior director of business enablement for iRecon. Co-founder Micah Tindor will serve as the business operations director.
"Due to margin compression and market competition, it's critical to have a reconditioning system partner to control, manage and maximize the reconditioning process in order for dealers to stay relevant and profitable," Boyd said. "With iRecon, we automate the reconditioning process by putting the right vendor on the right job at the right time and providing dealers with a 'real-time' connection to the consumer based on trust."
By using iRecon, dealers and other vendors can collaborate via a dashboard to identify and address delays, quality issues, and over- and under-worked situations. Dealers can set an electronic reconditioning plan that provides a timetable and targeted work list for each vehicle. Buyers can review iRecon's MyCarPedigree report to validate work performed.
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