RMS Automotive is partnering with Manheim to develop a vehicle recommendation engine for wholesale buyers, according to the digital technology provider.
The new engine will use machine learning to analyze the purchase and bidding patterns of individual buyers. The engine will present vehicles that are available for sale within Manheim's online marketplace that are similar to the inventory a buyer has bid on and purchased before.
Through this new engine, Manheim aims to help dealers find the right inventory faster, and shine a light on vehicles that they might have otherwise missed. Manheim notes that the engine will also benefit sellers, as more of their inventory will be exposed to potential buyers.
Related: Cox Automotive Appoints VP of Manheim Digital Marketplace and RMS Automotive
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