Celebrating the magazine's 35th anniversary in the November 1996 issue, Ed talks about how it all began: "My big break came in 1961 when McGraw-Hill didn't think much of the "fleet and leasing" magazine idea I offered them, so I then became a poor, struggling entrepreneur with this publication. Armund Schoen and Zollie Frank at Wheels were encouraging; so was Hubert Ryan at Hertz. Howard Cook at Ford believed in me and the idea and was my initial mentor cracking the Detroit ad budgets (hallelujah and salvation)."
Celebrating the magazine's 35th anniversary in the November 1996 issue, Ed talks about how it all began: "My big break came in 1961 when McGraw-Hill didn't think much of the "fleet and leasing" magazine idea I offered them, so I then became a poor, struggling entrepreneur with this publication. Armund Schoen and Zollie Frank at Wheels were encouraging; so was Hubert Ryan at Hertz. Howard Cook at Ford believed in me and the idea and was my initial mentor cracking the Detroit ad budgets (hallelujah and salvation)."
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