Jumpstart Automotive Media today released its monthly share of shopper interest data. The report reveals that subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of 2017 (H1 2017) when compared to the first half of 2016 (H2 2016).
Additionally, the subcompact SUV/CUV segment ranked as the 11th most-shopped vehicle category in H1 2017, jumping from 22nd in H1 2016. No other vehicle segment saw that much of a lift in this timeframe. Consumers researching and shopping for models, such as the Honda HR-V, Mazda CX-3, and the newly launched Toyota C-HR (which ranked among the 10 most-shopped model on Jumpstart sites during June) drove much of this increase.
In addition to the HR-V and C-HR, the Kia Stonic, Hyundai Kona and Ford’s upcoming EcoSport, which join already established models such as the Kia Soul, are among the hottest vehicles of today and tomorrow.