ADESA has expanded the company’s dealer sales and services reach into additional regions throughout the U.S., to further enhance the online and in-lane customer experience, according to a company announcement.

The company has also promoted Kathy Hopkins to the position of director of dealer sales, a position that was created to ensure that auction sales personnel provide market expertise and meet customer needs.

Hopkins will report directly to Steve Dudash, vice president of dealer sales and services for ADESA.

“We want to ensure that our dealer sales and services teams are providing customer service that’s optimized to meet each dealer’s unique business needs,” said Dudash. “This move will enable our teams to design a customized, multi-pronged approach that matches our products and capabilities to each client’s specific situation in a way that benefits that client.”

Prior to this promotion, Hopkins has served a regional dealer sales manager, overseeing the east region since 2015, the company stated. Before that she spent nearly a decade as the assistant general manager/dealer sales manager at ADESA Indianapolis.