ADESA has named the GMs for ADESA Orlando and ADESA Los Angeles, in addition to making other management changes. Theo Jelks will lead ADESA Orlando as GM, and Vic Yancon has been promoted to GM at ADESA Los Angeles.



Jelks, who previously served as GM of ADESA Los Angeles, joined ADESA in 2001 as executive sales director and was named GM at ADESA Tampa in December 2005. He transferred to ADESA Los Angeles as GM in 2009 and was named GM at ADESA Las Vegas in 2011. He returned to ADESA Los Angeles in 2014.

Jeff Brinkley will serve as assistant GM at ADESA Orlando. Brinkley, previously assistant GM at ADESA Indianapolis, began his auto auction career at the Indianapolis Auto Auction in 1985. He served as GM at ADESA Southern Indiana for two years and has been at ADESA Indianapolis for 16 years.

“Theo is a proven leader with a unique ability to build strong teams and provide the highest levels of customer service,” said Paul Lips, ADESA CEO. “And Jeff’s operational expertise will play a key role in setting up ADESA Orlando for the future. They are both industry professionals who bring an exceptional depth of knowledge about auction operations. Together, they will form the base of a strong management team at that location.”

Meanwhile at ADESA Los Angeles, Yancon has over 25 years of auction and remarketing industry experience, including 13 years as senior vice president for BSCAmerica. He joined ADESA Los Angeles in 2008 as operations director and later was promoted to assistant GM of operations.

Other changes for ADESA Los Angeles include Cheryl Toler being promoted to auction manager; Jesse Estrada now serving as assistant GM of sales and administration; and Jeff Hyde working as assistant GM of operations.

Toler began her career in the auction industry in 1988 with ADT Automotive. She joined ADESA Los Angeles in 2002 as factory manager for Toyota.

Estrada began his career with ADESA in 2001 as an outside sales representative for dealer consignment. In 2014, Jesse was named general sales manager overseeing dealer consignment, e-business and the dealer relations team.

Hyde has more than 20 years of auction experience, including managing body shop and reconditioning departments. He held the role of commercial accounts manager before being promoted to operations director in 2015.