TradeRev Adds Three to Leadership Team

TradeRev has hired Julie Derybowski, Sachin Bhalla, and Cara Gray to its leadership team.

Derybowski will serve as the executive director of U.S. operations; Bhalla will work as the director of marketing; and Gray will serve as director of marketing, industry event planning, and social media for the U.S., according to the mobile vehicle appraisal and auctioning app company.

The three hires were announced by Keith Crerar, executive vice president for TradeRev.

“TradeRev is at a tremendously exciting growth juncture with the recent launch of our updated app, our ongoing aggressive U.S. expansion, and our new U.K. presence. At this critical point, we need proven industry leaders to continue helping take our brand to the next level,” said Crerar. “Julie, Sachin and Cara all bring diverse, important skillsets that will add new value and help us unlock new opportunities.”

Derybowski joined ADESA, TradeRev’s parent company, in 2004 where she held a variety of positions and was critical in expanding ADESA’s mobile product offering and international footprint.   

Bhalla has more than 10 years of experience building and promoting the largest and most recognized brands in North America. He started his career in 2005 as a marketing specialist at Deloitte in Canada and worked for a variety of other companies.

Gray joined the ADESA marketing team in 2009, where she managed national consignor marketing campaigns, industry events, and media buys.