Michael Briggs, president and CEO of ADESA subsidiary CarsArrive Network (CAN), will expand his role within the company to also oversee RDN.
As the leader of both RDN and CarsArrive, Briggs will integrate the respective strengths of both companies to create new synergies, and build a more robust end-to-end remarketing solution for customers.
Briggs will continue to report to Peter Kelly, president of KAR Digital Services Group and CTO of KAR Auction Services.
“CarsArrive and RDN have built strong reputations and service offerings separately, and this success is a result of the talent and dedication of these teams. Working together, we will be able to provide customers with an even wider assortment of services, including a seamless, comprehensive solution that incorporates virtually every stage of the vehicle remarketing lifecycle: from repossession to auction to the dealership lot,” said Briggs. “This partnership will also allow us to leverage more of our Phoenix-based resources and develop technology synergies to provide an improved customer experience and truly demonstrate the combined strength of the KAR group of companies.”
RDN will now be headquartered out of the CarsArrive Network’s Mesa, Ariz., office.