Manheim kicked off its month-long “Pump Up Your Volume” campaign on Monday. It's designed to promote the quantity and selection of inventory from key consignors as well as Manheim's large selection of sought-after luxury and non-luxury certified pre-owned vehicles in its inventory.
According to company officials, every dealer who purchases a vehicle in-lane, online at any of its 80 locations or through OVE.com while the campaign is active is automatically entered to win one of five weekly $1,000 prizes. In order to help drive sales, Manheim is linking clients to their top consignors through a national email campaign, where clients will have access to an inventory list through the promotion’s website.
“We want dealers to know that Manheim is where they’ll find inventory to help them win at their lots,” said Lisa Farrar, senior director of customer marketing and inventory services for Manheim. “We are the go-to-marketplace for both the volume and variety of vehicles that dealers need to drive traffic to their lots and ultimately sell more cars.”
The month-long campaign will also include consignor promotions for dealers at local auction, product tie-ins with DealShield and Ready Logistics at select auction locations and special promotions and sales at ove.com, according to the company.
The campaign will conclude on April 10.