Insurance Auto Auctions, Inc. (IAA), a business unit of KAR Auction Services, and live and live-online salvage auto auction company, announced the launch of, a turnkey customer self-service tool that enhances the total loss claims experience for IAA Title Services clients. This self-service tool allows insurance companies to provide vehicle owners with an effective means to track the progress of their total loss claim resulting in enhanced customer satisfaction and improved customer retention.

Through, vehicle owners can easily receive communications and track their information throughout the total loss claims process including visibility of real-time status updates, messaging features, document downloads and multiple claim management. These convenient features help reduce the amount of administrative work typically associated with a claim.

"We are proud to incorporate this capability into our Total Loss Solutions offering," said Pat Walsh, senior vice president of business development, IAA. " reflects the type of full service claims management solutions that our customers have grown to expect.  It delivers a customer self-service product for our clients so they don't have to build their own propriety solution."

"Insurance carriers increasingly have to tightly manage every aspect of the total loss claims process while also providing a great customer experience. That's why IAA's continued focus on innovation and technology advancements that streamline the process and increase customer retention is critical," said John Kett, CEO and president, IAA.