Auction Frontier LLC has launched Velocicast, a next-generation simulcast service developed for the wholesale auto auction industry. The announcement was made by Scott Suchomel, President of Auction Frontier, a company specializing in online auction solutions. Suchomel noted that Velocicast was designed with an emphasis on reliability, lower cost of ownership, and an enhanced user experience.

“After many years of watching auctions struggle with existing simulcast technologies, we determined that there was a need for a next-generation solution,”Suchomel said .  “Following targeted development and extensive field testing, we are pleased to introduce Velocicast to the industry.”

The three principles that shaped the design of Velocicast are: 

  • Reliability: The system was built from the ground up to run reliably 24/7, every time and on any device.
  • Lower total cost of ownership: Velocicast showcases an easy-to-use interface which not only prevents costly human errors during the sale but makes system maintenance and training clear and straight-forward.
  • Improved user experience: Created with the user in mind, Velocicast’s beautifully-designed screens are packed with features while remaining simple and intuitive.

“Customer feedback has been very positive,” said Ben Brasher, owner and director at Brasher’s Auto Auctions.  “As we contemplated different simulcast options, we were introduced to Velocicast. It was a no-brainer for us to give it a try, and we're glad we did. We have been particularly impressed with how responsive Auction Frontier has been during the process. They are clearly committed to making Velocicast an industry-leading simulcast product.”

Auction Frontier LLC, is a simulcast company based in Roseville, CA. The company was founded by Scott and Brad Suchomel, who share more than 20 years of experience in the online auction industry. For more information about Velocicast, go to