Manheim is driving sales and excitement with the return of the month-long ‘Dashing Through the Lanes’ holiday campaign. Aimed at increasing in-lane transactions during the fourth quarter, ‘Dashing Through the Lanes’ provides opportunities to thank dealer clients for their business as well as help them end their sales year strong. The nationwide campaign unites the teams at Manheim’s U.S. operating locations with avenues for local giving opportunities.
“As last year’s campaign attracted strong in-lane attendance and positive feedback, we wanted to again show our support while helping our dealer clients get a great start to the new year,” said Chris Hood, director of brand marketing, Manheim. “The campaign is a fun way to let them know that despite the hectic holiday season, we are here to ensure they get the inventory they need.”
For five weeks, from Nov. 16 through Dec. 20, dealers who attend any of Manheim’s sales in-lane or via Simulcast will automatically be entered to win daily prize package giveaways. In addition, OVE.com will celebrate ‘12 Days of Dashing’ Dec. 1 through Dec. 12 giving away daily prizes to select dealer clients who complete online transactions.
During the inaugural ‘Dashing Through The Lanes’ campaign in 2014, lane attendance rose nearly 12 percent and more than 6,000 dealer clients increased their year-over-year purchase volume. The company anticipates seeing similar involvement with stronger buying results this year.
The popular Tire Wreath contest delivers a localized component to ‘Dashing Through the Lanes.’ Employees at every Manheim location are encouraged to creatively design a holiday-themed wreath utilizing recycled tires. Last year, more than 100 tires were re-used in an effort to transform them into holiday décor. In addition, thousands of dollars were donated to local charities during Tire Wreath auctions held at local in-lane sales events.
“The best part about ‘Dashing Through the Lanes’ is the opportunity to spread goodwill and holiday cheer in the communities in which we serve,” added Hood.
To learn more about Manheim’s ‘Dashing Through the Lanes’ campaign, please visit www.dashingthroughthelanes.com.
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