Momentum Auto Group today announced the appointment of George Athan to the position of Chief Operating Officer for Momentum Auto Group. In his role, Athan will direct future business management and revenue growth, as well as acquisition strategies including growing and developing future opportunities to increase Momentum Auto Group’s position into the top 100 automotive groups in the nation.

Athan has previously worked with industry leaders such as AutoNation, DCH Auto Group, and eLead. With almost 33 years of experience in automotive retail operations, Athan’s expertise will play a critical role in developing and implementing operational strategies. Responsibilities include establishing strategic business goals, increasing targeted performance, as wells as, manufacturer and financial partner relationships that further the achievement of the organization’s objectives significantly increasing Momentum’s elevation in the automotive marketplace.

“I couldn’t be more pleased that George Athan has joined our team,” stated Rahim Hassanally, President of Momentum Auto Group. “George has the national level experience and knowledge to help take Momentum Auto Group to the next level. As we continue to build on what we have already achieved in nine years, George and the executive team will provide the stability and efficiencies that our operations and customers deserve.”

“I am very excited to join the Momentum Auto Group and be involved with such an outstanding and progressive automotive leader," stated Athan. “Momentum is postured to take advantage of growth opportunities and I look forward to being a part of that growth and continue our ‘Momentum’.”