More than 3,100 vehicles sold at DAA Northwest's Rock & Roll Sale. PHOTO: ServNet

More than 3,100 vehicles sold at DAA Northwest's Rock & Roll Sale. PHOTO: ServNet

DAA Northwest's 20th annual Rock & Roll Sale delivered the auction's highest volume sale ever with more than 3,100 sold of 4,400 units consigned and a 70-percent-plus conversion rate.

"Our staff was stretched to the limit for this one, and they more than rose to the occasion," says Bob McConkey, DAA's president. "I'm proud of the effort they all made, and I'm thankful to all our customers for making this event what it has grown into," he added.

Following Wednesday's sale, DAA transformed its facility into a concert venue and rolled out complimentary appetizers and beverages for 4,000 guests. Local favorites The Cronkites featuring DAA's Greg Mahugh and Pat Simmons opened for Rock & Roll Hall of Famers Ann and Nancy Wilson of Heart. The Wilson sisters performed hit after hit for DAA's energetic crowd during their 100-minute show.

DAA introduced a new Auction Partner Expo during Thursday's sale, giving its dealer customers a chance to take advantage of special offers and information in a trade-show-like setting. AFC, Floorplan Xpress, NextGear Capital, Sherwin-Williams Automotive Finishes, the Washington State Independent Auto Dealers Association and the Montana Independent Auto Dealers Association took part in the Expo.

"Rock & Roll Sale Week," as it has come to be known around DAA Northwest, brought additional industry events to Spokane. Credit Acceptance and the Auction Academy both gathered in Spokane the week of July 13th for customer and educational sessions.

"It's been a great week and we've had a chance to reconnect with hundreds of customers and industry friends," adds McConkey.

Together with DAA Seattle, KCI Kansas City and EPI El Paso, DAA Northwest is a member of the McConkey Auction Group. All four locations are ServNet auctions, powered by Auction Edge.