Insurance Auto Auctions, Inc. (IAA), a business unit of KAR Auction Services and a live and live-online salvage auto auction company, announced the launch of the IAA Buyer Watch App, an application customized for the Apple Watch that enables buyers to view the status of their vehicles in the bidding process through notifications on their wrists.

The first app of its kind to be adapted for wearable technology, the IAA Buyer Watch App gives buyers a quick graphical view of the status of their vehicles during the Watch and Pre-bid portions of the bidding process without having to use their mobile phones.

“IAA is proud to be the first to market for smart wearable device technology in the salvage industry,” said John Kett, CEO and president, IAA. “We have built a culture that encourages the development of innovation at an accelerated pace to be responsive to our buyers’ needs. IAA’s speed of delivery continues to improve as a result of our teams embracing agility as a philosophy, allowing us to stay ahead of the digital transformation in the business.”

In addition to offering a best-in-class buyer experience for customers, the IAA Buyer Watch App adds a critical element of time-saving for buyers. The watch interface shows buyers a summary of their Watch/Pre-bid vehicles and the total vehicles on their lists that are at auction on that particular day. The IAA Buyer Watch App is free for download from the Apple Watch App StoreSM.

A video demonstration of the IAA Buyer Watch App can be seen below: