In addition to typical activities like going to the pool, boating, camping, and roasting marshmallows around the campfire, Manheim customers can add attending Camp Manheim activities to their must list of summertime activities. To increase traffic at the company’s operating locations and help dealers build their inventory for the busy third-quarter vehicle-buying season, Manheim is offering customers a new summer promotion called Camp Manheim, which begin June 16.
The promotion runs through August 1, and is aimed at driving attendance at 74 operating locations in North America during what can be a slower time at auctions and help dealers build inventory over the second and third quarters in preparation for the busy third-quarter selling season. Each location will host camp-themed promotions to optimize customer and employee engagement at each location, including drawings, games or contests to determine semifinal winners.
“We know the summer months can be a very busy time for our customers away from work with the Memorial Day and Fourth of July holidays and vacations,” said Stephen Smith, senior director of marketing for Manheim. “We have created this promotion to encourage dealers to attend our sales this summer and build their inventories as we take advantage of improving market conditions to promote traffic at our operating locations. Our customers have a high demand for pre-owned vehicles during the summer months as they prepare for a traditionally busy third-quarter.”
Each location will award one semifinalist the opportunity to win a $25,000 grand prize. Manheim customers must be present to win. Registered dealers as of June 10 are eligible to win the grand prize.
The national theme of Camp Manheim is paired with local events to drive attendance, create energy at each location and drive sales over a seven-week period through Aug. 1. Operating locations will engage customers in a variety of summer-related events from Patriotic, summertime adventure, Grand Slam deals and more. A separate promotion for OVE.com will be held as well.
Locations will select 10 semifinal winners each week from June 16-July 25, and one will selected to the chance to win a $25,000 grand prize. The grand prize contest will be held between July 28 and August 1.