The inaugural Vincentric Best CPO Value in America awards were announced July 10, with Honda and Lexus earning awards for best value passenger car brand and luxury brand, respectively. GMC captured the best truck brand award, edging out sister brand Chevrolet. At the manufacturer level, General Motors and Toyota topped the list, with their brands earning a total of eight Vincentric CPO awards for each manufacturer.
The Vincentric Best CPO Value in America awards are vehicle specific honors that determine the best value certified pre-owned model in each segment. Using a statistical analysis, the company identified the Vincentric Best CPO Value in America winners by measuring which vehicles had lower than expected ownership costs given their market segment and price.
"The Vincentric Best CPO Value in America awards recognizes the efforts manufacturers have put into quality improvements. These improvements, supported by strong CPO warranties, provide value to buyers of certified pre-owned vehicles," stated David Wurster, president of Vincentric. "When a great vehicle is combined with a great CPO program, more and more consumers will consider a certified pre-owned vehicle. These results demonstrate that the increasing awareness and management of total cost of ownership by manufacturers is paying dividends in this expanding market," he added.
Vincentric measures cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Each CPO vehicle was evaluated in all 50 states plus DC assuming each has been driven 15,000 miles per year, with the expectation that they will be driven an additional 15,000 miles per year over the coming five years.
Further information regarding all of the winners of the 2013 Vincentric Best CPO Value in America awards and the Vincentric methodology is available at www.vincentric.com.
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