Cadillac Enhances Certified Pre-Owned Benefits

Cadillac announced enhancements to its certified pre-owned vehicle program, including higher levels of warranty coverage and benefits for owners and shoppers.

Effective immediately, Cadillac’s Certified Pre-Owned program will extend vehicle coverage to match the new-vehicle bumper-to-bumper warranty for up to six years or 70,000 miles, whichever comes first. Cadillac now covers more of its certified pre-owned vehicles than BMW, Mercedes-Benz, and Lexus, according to the manufacturer.

Certified Pre-Owned vehicle owners will also be offered complimentary 24-hour roadside assistance, courtesy transportation, and a three-month subscription to OnStar and SiriusXM Satellite Radio, among other conveniences.

“Enhancing the Certified Pre-Owned program adds valuable benefits for customers and the entire Cadillac brand,” said Chase Hawkins, vice president of Cadillac U.S. sales and service. “Improving Certified Pre-Owned supports the ongoing long-term increase in resale value, and is another tool that will enable us to attract new customers.”

Most owners of 2011 model-year and newer models also will be eligible to purchase Cadillac’s Premium Care Maintenance. Previously reserved for new vehicles only, Premium Care Maintenance covers oil and filter changes, engine air and cabin filters, tire rotation, and multi-point vehicle inspections at owner’s manual-recommended intervals.

The popularity of leasing in the luxury market creates a strong supply of pre-owned vehicles, according to Cadillac. Enhancements to the pre-owned certification match Cadillac’s expanding product portfolio in terms of elevating resale value. Cadillac’s expanded product portfolio has driven a 37-percent increase in U.S. sales so far in 2013.

“We expect lease returns to double this year, making it an ideal time to deliver further enhancements for customers,” Hawkins said.