Funds will remain in the markets where they were raised to help ensure local young people have the tools they need to succeed.
“This year’s fundraising effort was second to none, and I could not be prouder of our team’s passion for giving back to such a meaningful cause,” said Alan Lang, division vice president at Manheim, in a recent news release. “From our general managers and assistant general managers to our sales, field marketing and facilities teams, it was a true labor of love that paid off in a big way for the youth served by Boys & Girls Clubs in our local communities.”
The campaign is a part of an effort by Cox to empower 34 million people to live more prosperous lives by 2034. This includes providing access to lifelong education by breaking down barriers and supporting youth in achieving their potential. Manheim is affiliated with Cox Enterprises.
This year’s national Manheim back to school campaign involved a range of creative activities that included pie-in-the-face events, dunk tanks, school supply drives, ice bucket challenges, and more. Manheim’s clients also took part, most notably with Remarketing by Element contributing an additional $60,000 based on the top 20 highest fundraising Manheim locations.