Ritchie Bros. Orlando Auction Going Completely Online in 2021

The Ritchie Bros. will conduct its Orlando, Florida mega auction to be held 100% online for the first time, hosted on Feb. 15 – 20, 2021.  

"We are witnessing record online demand and strong pricing, with web traffic up 35 percent and online registrations up 71 percent," said Kari Taylor, president, North American sales, Ritchie Bros. "COVID-19 cases are on the rise in much of the United States and over the last 10 months we have proven our ability to deliver the same great results with 100% online auctions. By going all online we have been able to leverage new digital marketing tools to provide sellers certainty in uncertain times."

In 2020 Ritchie Bros. has seen website traffic increase by 35% to more than 27 million visits, while bidder registrations are up 71% to over 817,000 registrations, according to the company. Once online, buyers are extremely active, watchlisting more than 680,000 items and making over 300,000 PriorityBids. 

Ritchie Bros. has online buyers approved with more than $50 billion in purchasing power, according to the company.

"Our Orlando auction site will still be open to facilitate in person inspections and onsite equipment needs," said Taylor. "Our Orlando mega auction will again feature a 'Virtual Selling Option', as well as new enhancements that will further benefit both buyers and sellers—including video inspections on several asset categories, PriorityBid will open significantly earlier for increased customer convenience, and enhanced dynamic bidding for all Timed Auction items."

Ritchie Bros.' annual February Orlando auction features more than 200 acres for equipment display. The February 2020 event featured more than 13,000 equipment items and attracted over 18,000 bidders from 85 countries.