ADESA brought in $20,300 during the 2020 NIADA | NABD convention and expo charity auction benefiting the NIADA Foundation.
This marks the eighth consecutive year ADESA auctioned off a nearly new, front-line ready vehicle during the annual convention to raise funds to support the foundation’s education and training and initiatives, according to KAR Global.
“This year especially, we realize that our dealer community needs resolute, dedicated partners to support their success and help them prevail throughout unforeseen challenges. It’s one reason why we accelerated deployment of our ADESA Simulcast+ platform, which simulates the live auction environment in a fully digitized, highly automated, live streaming format,” said Steve Jordan, KAR’s SVP of Dealer Sales.
On Tuesday, Oct. 6, 2020, dealers gathered virtually for the first-ever NIADA | NABD all-digital charity vehicle auction, powered by ADESA Simulcast+ technology, to watch the action and bid in real-time on an ADESA-donated vehicle. Eric Nelson from Nelson Automotive placed the winning bid on a 2019 Ford Mustang EcoBoost Fastback.