Dealers Auto Auction Group Expands Executive Team

Dealers Auto Auction Group has named David Diedrich as its VP of national sales and operations, who will work with national clients and the teams at different locations to ensure all of the services and technology are combined to maximize vehicle values.

“Assisting clients in establishing selling processes and markets, while developing promotions to potential buyers for the respective clients is the key to success in this business,” Diedrich said. “As technology has evolved in the auction industry, assisting clients with assessing, customizing and onboarding technologies to reach potential vehicle buyers has been an ever increasing focus.”

A thirty-year veteran in the auto auction industry, Diedrich has been in charge of running whole and salvage vehicle auctions and has worked with commercial sellers such as OEM’s, banks, captive finance companies, rental car companies, fleet accounts, subprime auto finance companies as well as independent and franchise dealers.