Manheim Promotes Four New General Managers

March 21, 2016
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Manheim has named four leaders to general manager roles in Florida, Georgia, North Carolina and Utah.

The strategic general manager placements include: Butch Herdegen III (Manheim Jacksonville and Manheim Daytona Beach), Ellie Johnson (Manheim Statesville), Doug Kramer (Manheim Atlanta) and Cade Rindfleisch (Manheim Utah), each bringing at least 20 years of experience in the automotive remarketing industry.

“Choosing strong leaders is a key part of our growth strategy, and these leaders are poised to attract and retain customers in enticing ways in these vital markets,” said Tim Janego, RVP, Local and Mobile. “These professionals have served in all different types of roles in the dealer auction business over a number of years, and they have seen it all. I’m thrilled to work alongside general managers with such solid backgrounds in the industry.”

Herdegen joined Manheim in 2006 but grew up in the auto action business, starting as a ringman working directly with auctioneers and bidders, then progressing to a condition report writer, fleet lease coordinator, vehicle registration clerk and other roles before he started taking on management responsibilities. He held roles as dealer services manager of Manheim Lakeland, Manheim Central Florida and Manheim Palm Beach. Most recently, he was GM of the Orlando Dealer Auto Exchange.

Johnson is a 30-year veteran of Manheim, and has a reputation for building relationships, business acumen and leading a high performance team. She has a family legacy of auto auction experience, serving early in her career at her family’s auction, processing vehicle registrations, then as business manager and controller. Johnson most recently served as general manager of Manheim North Carolina, where she won several customer and engagement awards for her accomplishments. Johnson is currently board chair of the National Auto Auction Association (NAAA), and also previously served as president of the organization.

Kramer has been with Manheim for 21 years and has more than 30 years of experience in the automotive remarketing industry. Under his leadership as GM of Manheim Central Florida, that location won the 2015 Dealer Services Excellence Award, the GE Remarketing award in both 2014 and 2015, the VW/Audi Auction of the Year award in both 2014 and 2015, CPS Top Online Sales award in 2015 and the President’s Award for the Florida Market in 2015. Kramer is constantly focused on exceeding company goals and client expectations while building effective teams and maintaining positive client relationships.

Rindfleisch is a new addition to Manheim, with his role as GM of Manheim Utah as his first position within the company. He has more than 20 years of experience in the wholesale auto and remarketing industry, and most recently worked with Cox Automotive on the Go Auto Exchange auction operation. Rindfleisch has owned and operated three auction start-ups within his career, and brings a wealth of experience to the role.

“These GMs will lead dealer volume growth, enhance local market share, set a new standard of service orientation and drive development of our team members at each operating location,” said Mark Ford, RVP, National. “It’s a great benefit to have rising leaders who are results-oriented with proven track records of extraordinary performance.”

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