Black Book Names New VP of Dealer Services, Activator Division

January 7, 2015
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Black Book has announced that it has promoted Adam Mann to vice president, Dealer Services, Activator Division. Mann will be responsible for leading a team of U.S. sales professionals and executing business development initiatives for Black Book’s Activator Division.

Mann joined Black Book in 2008 as Northwest regional manager, successfully developing a young territory for Activator. In 2010, he became the Southwest regional sales manager, while also managing clients in the Northeast region. In August 2013, Mann was named national sales director.

A seasoned veteran in the dealership industry, Mann worked as a used car director prior to joining Black Book. He oversaw all business operations from multi-point, multi-franchise, wholesale and retail to service reconditioning, advertising, marketing, compliance and staffing. Mann’s experience at the dealership level helped shape his current attention to customer satisfaction levels, and he is also extremely knowledgeable of the auctions business.

“The auto dealership industry has never been more customer-focused than it is today, which is why dealers rely on Activator to deliver tools and solutions that convert more leads into satisfied customers,” said Mike McFall, president of Black Book Activator. “Adam recognizes this important element in the relationships we build with our dealer customers, and I’m confident he will drive additional growth by communicating the unique values and profit potential offered by Activator solutions.”

Activator develops and markets innovative web-based and mobile-friendly products to help thousands of dealers convert more digital automotive shoppers and elevate customer satisfaction levels.

“Adam will be focused on supervising the U.S. sales force to identify market opportunities and fulfill business needs, and ensure the delivery of quality solutions to Activator’s roster of dealership customers,” said Jared Kalfus, senior vice president of sales for Black Book. “Furthermore, Adam will be instrumental in building and maintaining a strong Activator sales team, and he will be pivotal in building key relationships with our national network of dealers.”

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