Local 95 KSJ radio personality Colton spent a day at DAA Mobile encouraging the public to preview the lot full of GSA vehicles going to auction. (PHOTO: DAA)
David Andrews, CEO of City Enterprises, LLC took to the airwaves on a local Clear Channel radio 95 KSJ in Mobile, Ala. as he joined DAA Mobile General Manager Al Praitano for some country music and GSA vehicle previews the day before one of its largest sales, reaching a potential of 35,000 people.
DAA Mobile is part of the Dealer’s Auto Auctions Group, with dealer sales every Thursday at 9:00am, and monthly GSA sales open to the public
“We were looking for something fun and different to engage the community for our GSA Sale,” said Praitano. “Our local radio station offered up a remote broadcast from the public GSA sale staging area, and we thought that some country music and fried chicken might be the perfect 'Southern draw' for the city to view our public sale inventory."
Andrews requested the Arbitron report for the station when Praitano came up with the promotional idea. “The numbers the station supplied surprised me,” stated Andrews. We realized our remote broadcast with WKSJ-FM had the potential to reach over 35,000 listeners* during an afternoon live remote broadcast.”
Praitano went on to say, “When trying to reach the public from our usual position as a dealer only auction, it is challenging to find ways to interest and involve the public. We had a lot of cars for our monthly GSA sale, and I’m proud of the creativity our team showed when putting together this sale.”
Learn more at their website, www.dealersauto.com.