AutoTrader announced the hire of Michelle Krebs to provide industry analysis and insights from AutoTrader's trove of consumer and industry data. She will be located at AutoTrader's Detroit office.
"The opportunity to work for AutoTrader, the dominant player in the industry, is an analyst's dream come true," Krebs said. "Throughout my career, I have tried my best to provide honest and fair commentary on what's happening in the auto industry and to help car buyers confidently make one of the biggest investment decisions they face. My abilities are enhanced by AutoTrader's rich data resources and deep bench of experts."
Krebs is a renowned automotive industry veteran with more than 30 years of experience studying trends and reporting on them. Her well-known fast and furious style, trend spotting abilities and deep understanding of the automotive industry will help AutoTrader.com continue to be a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers.
"Today, 79 percent of consumers are using the Internet to find their next new or used car, and AutoTrader has emerged as a leader in this space because our brand is fueled by the best people," said John Kovac, Senior vice president of marketing for AutoTrader Group. "Michelle Krebs is a great addition to our team. She has a rich knowledge of data and offers the industry unique insights. She is highly respected by top-tier media nationally, and we know that she will provide a tremendous value to our automotive retailers, automakers and consumers."