Brasher’s Sacramento Auto Auction Sets Stage for 35th Anniversary Event

March 18, 2013
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Brasher’s is celebrating 35 years in Sacramento with a two-day Anniversary sale set for March 18-19 at Brasher’s Sacramento Auto Auction.

The event will kick-off with "Brasher’s Live!" on Monday night, when the auction will entertain customers at an elegant dinner followed by performance by master illusionist Dennis Watkins. After the dinner and show on Monday evening, the Brasher’s will hold a 500-unit sale, following up on Tuesday with more than 2,000 units at what promises to be the biggest sale of the year.

During the two-day event, Brasher’s will give away more than $50,000 in cash and prizes, including a classic 1965 Ford Mustang, and a trip for two to New York City. 

“We look forward every year to our anniversary celebration,” said John Brasher.  “With this year’s lineup of entertainment and vehicle inventory, we’re confident that our 35th Anniversary will be an event that our customers will remember for a long, long time!”

On Monday evening, March 18, customers will see the auction in a way they’ve never seen it before, promises Brasher.  “We transform the auction arena into a banquet room, complete with flowers, candlelight and a catered international menu,” says Brasher.  “Every year our theme varies, and every year people are amazed at the change from auction arena to an elegant dining room.”

After dinner, the auction’s guests then move to Brasher’s own comedy club, "Brasher’s LIVE!" where the auction will recognize the newest members of its Silver Circle, dealers who have done business with the auction for 25 years or more. Then, guests will be entertained by award-winning magician and world-class entertainer Dennis Watkins, who will deliver a captivating theatrical thrill-ride, with classic magic and mind-blowing stage illusion.  

While the customers are enjoying the show, the auction staff is busy at work behind the scenes, working its own magic to clear the auction lanes to make way for a 500 vehicle sale.  The Monday evening sale will feature consignments Santander Consumer, Avis/Budget group, and a group of  new car dealers, Including Swift of Davis, Wittmeier Group, Vacaville Dodge, Geweke Ford and Future Ford. Then on Tuesday, the auction will roll out the red carpet for its biggest sale of the year, when more than 2,000 vehicles will cross the auction block.

“Our Anniversary Sale is an event not to be missed,” said Brasher.  “Every year this sale surpasses the last, and it’s our opportunity to thank our customers in a big way for their friendship and loyalty.”

Brasher’s Sacramento Auto Auction holds a weekly consignment sale on Tuesdays starting at 8:45 am, and bi-weekly Ford Factory sales.  It is one of seven auctions owned by the Brasher family, and is a member of the ServNet Auction Group.

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