Jay Leno to Auction Special Edition Fiat 500

July 27, 2012
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PEBBLE BEACH, FL - "Tonight Show" host Jay Leno will auction off his 2012 Fiat 500 Prima Edizione at the Pebble Beach Concours d’Elegance next month, according to the Los Angeles Times

Leno, an avid automobile collector, has asked Santa Monica auction house Gooding & Co. to sell the car at the Concours, a celebrity-studded collector car showcase. 

"Tonight Show" host Jay Leno's 2012 Fiat 500 Prima Edizione. (Gooding & Co.)
"Tonight Show" host Jay Leno's 2012 Fiat 500 Prima Edizione. (Gooding & Co.)

Leno is using the auction to raise money and awareness for the Fisher House Foundation, a nonprofit organization that provides services and support to the families of wounded American soldiers

Only 500 Prima Ediziones were built to commemorate Fiat’s return to the U.S. auto market in late 2011. This particular car, numbered 00002, is the second new 500 produced for American consumers and the first ever delivered to a customer.

The vehicle is white with a black side stripe featuring a “500” detail and has a special badge on the dash.

The Fiat is expected to raise $25,000 to $35,000 for Fisher House.

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