Vehicle Remarketing Logo

Strong March Resale Values Kick Off Auction Buying Season

Used vehicles sold at auction lost a scant 0.3 percent of their value in March, a month known for strong retention as tax-refunded buyers come out in droves, according to Black Book.

by Staff
April 11, 2014
Strong March Resale Values Kick Off Auction Buying Season

Photo of 2010 Transit Connect courtesy of Ford.

2 min to read


Photo of 2010 Transit Connect courtesy of Ford.

Used vehicles sold at auction lost a scant 0.3 percent of their value in March, a month known for strong retention as tax-refunded buyers come out in droves, according to Black Book.

Harsh weather somewhat dampened the buying during the month, said Ricky Beggs, Black Book's senior vice president and editorial director.

Ad Loading...

"The harsh winter weather delayed the annual Tax Buying Season by keeping wholesale buyers on the sidelines longer than normal," said Beggs. "Typically, spring buyers will stock up in February and March, but the colder winter this year will mean the heavy buying season will take place in March and April instead."

Sales of vehicles from model years 2008 to 2012 posted their strongest month of the year compared to the 1.1 percent depreciation rate in February and 1.9 percent value loss in January.

Entry-level cars led all segments with a 2.6 percent increase in value with an average sale price of $7,491, a 15.9 percent fall from year-ago levels ($8,912). Vehicles in the category include the Chevrolet Aveo, Honda Fit, Kia Rio, Nissan Versa, and Toyota Yaris.

Prestige luxury cars logged the highest depreciation, falling 2.1 percent to $33,643. Vehicles in this segment include the BMW 7-Series, Audi A8, Mercedes-Benz C-Class, Lexus GS Class, Mercedes-Benz S-Class, and Jaguar XJ.

In the truck segments, cargo minivans led the way by gaining 1.7 percent in value with an average sale price of $9,218, a 17.6 percent fall from a year ago ($11,189). Vehicles in this category include the Dodge Caravan and Ford Transit Connect.

Ad Loading...

The sharpest depreciation among trucks came among luxury SUVs, which fell 1.3 percent in March to $33,591. These vehicles include the Cadillac Escalade, Toyota Land Cruiser, Land Rover LR3 and LR4, Lincoln Navigator, and BMW X5.

Originally posted on Automotive Fleet

More Operations

Collage of CAR speakers
Used Vehicle Valuesby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Operationsby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Fleetby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
Ad Loading...
A rental car rolling through a UVeye overhead vehicle inspection terminal.
Operationsby News/Media ReleaseMarch 13, 2026

TSD Mobility, UVeye Partner On Automated Vehicle Inspections

The enhanced technology allows rental car operations, dealerships, and auctions to compare a vehicle’s condition at pickup and drop-off within the same rental or loaner record.

Read More →
Graphic promoting a CAR 2026 conference session showing four speaker headshots above the title “What Really Moves Vehicle Value Now — And What Doesn’t” with automotive conference branding
Operationsby Chris BrownMarch 11, 2026

CAR 2026: What Really Moves Vehicle Value Now — And What Doesn’t

A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.

Read More →
A collage of two photos of day cab trucks above a checklist for maximizing resale values.
Used Vehicle ValuesMarch 1, 2026

How To Maximize TCO and Resale Value in Day Cab Fleets

Smart operational and spec'ing decisions can dramatically improve both the total cost of ownership during use and the resale value when it's time to remarket day cabs.

Read More →
Ad Loading...
Image of rows of cars and a shopping cart.
Used Vehicle Valuesby Chris BrownMarch 1, 2026

How to Drive Better Returns on De-Fleeted Vehicles in 2026

Smart remarketing begins before vehicles enter the fleet, and is built on strong data and stronger FMC partnerships.

Read More →
Summary table of January auction sales report.
Used Vehicle Valuesby News/Media ReleaseFebruary 9, 2026

Auction Sales Kick Off 2026 In High Step

Winter snowstorms and frosty freeze-overs could not slow down the hot vehicle auction action nationwide in January.

Read More →
Arun Rajagopalan's, CEO and co-founder of Motorq, headshot is placed above text about the 2026 CAR conference.
Operationsby Chris BrownFebruary 6, 2026

CAR 2026: Rethinking Vehicle Valuation Through Health Data

How can vehicle-sourced performance data change the way fleets assess condition, time de-fleets, and set remarketing expectations? A seminar at the 2026 Conference of Automotive Remarketing (CAR) has answers.

Read More →
Ad Loading...
A star B2X logo sits on a white and blue background with arrows pointing to the right.
Operationsby StaffJanuary 29, 2026

Bobit Business Media Inc. (BBM) Launches B2X Rewards

B2X Awards is one of Bobit's newest initiatives dedicated to increasing engagement across the company's sites.

Read More →