ATLANTA - AutoTrader.com, an automotive marketplace and consumer information website, announced the completion of its acquisition of VinSolutions, a provider of end-to-end solution platforms for dealers including Customer Relationship Management (CRM), Internet Lead Management (ILM), inventory management tools, dealer websites, sales management and desking tools, social media and direct targeted marketing campaign tools.

The finalized agreement, first announced May 18, makes VinSolutions a subsidiary of AutoTrader.com. AutoTrader.com is majority owned by Cox Enterprises, Inc. with additional ownership stakes held by the venture capital firm Kleiner Perkins Caufield & Byers and the private equity firm Providence Equity Partners.

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